Tonight I saw a commercial for American Express with the Spinal Tap anthem, “Gimme Some Money,” playing in the background, apparently without a stitch of irony or self-awareness. Though maybe they were going for some kind of ultra-subtle hilarity? Like the funny lies in the fact that American Express knowingly chose a faux-faux-ho song about money to give their message a winkie dab of piquancy? Either way — oblivious or subversive — these are not qualities I’m really looking for in a credit card company. Can’t they just give me a lower interest rate? A quiet, parental air that fills me with feelings of trust and calm? A prettier, more opalescent card? Money? Can’t they actually just gimme some money?