domino's delivers

Monday, aug. 11, 2008   |   0 comments

Our local Domino’s Pizza used to have the most beautifully depressing table set up on the sidewalk out front, a tipsy, dirty, sunburned table with a breathtaking view of of the gas station. And plumly located just inches away from four-lane exhaust jamboree that is Grand Avenue! There was also a moldy umbrella, which I never ever saw unfurled, and a rusty metal folding chair. One chair.

Marco and I liked to entertain ourselves with talk of going there for our anniversary (four years of dating this September!), how first we’d get into position: Marco in a suit, teetering in the rotten chair, with me hovering at full attention beside him, my gown blowing in the wake of all the cars whizzing past. And then we’d cellphone in our order, giving the address of Domino’s Pizza itself as our delivery destination. As confusion ensued, we’d tell the pizza people inside to look out their front door. And there we’d be, smiling and waving and pointing at our hungry, pizza-shaped mouths.

But all our plans were dashed the day Domino’s ad hoc pizza patio suddenly up and disappeared. Gone! Nevermore!

Marco and I were very glummed by the loss, and would always sigh woefully whenever we walked past. But then one day our love of the insane local Domino’s was renewed anew when we caught sight of this magic in the making:

The local Domino's goes all out on the new signage

This kind of beautiful does not come from Corporate. Clearly this is the ambition-child of a power-hungry Branch Manager who spotted his pizzamen lounging during a lull in business and, in a fit of got-time-to-lean-got-time-to-clean-liness, sicced them on this little project.

While the lettering may look like it was done freehand, I can attest that many painstaking manhours (three different pizzamen were painting on it as we passed!) were spent taping off the outline for each letter, “oinch” by “oinch,” and then painting in the negative space. However they opted not to paint in the logo, which if you look close is constructed out of nothing but teeth-torn tape, a testament to the glory of restraint. For, more than anything, our Domino boys in blue know the sublimity of the sub-standard.

more words on: marco


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